Improvement
Connect Product Work to Business KPIs → You’re not just shipping features — you're driving business goals (e.g., 0.25M → 1M users)
Think in Milestones and Phases → Don’t try to solve everything at once. Break the roadmap into quarters with focused objectives.
Map Features to the User Funnel → See how each feature supports user acquisition, engagement, or retention.
Collaborate Across Functions → Product success depends on marketing, customer success, and data — not just engineering.
Introduce Measurability (KPIs) → Notice how each milestone has a KPI (like NPS, CTR, complaints). Always tie product changes to measurable results.
What Could Be Improved in This Roadmap
As a PM, you might suggest improvements like:
Add Metrics to Each Initiative E.g., "Filtration = increase MF search conversion by 15%"
Show Ownership & Dependencies Who leads each initiative (Marketing, PM, CX)? Which features rely on others?
Add Risk or Assumptions What if CTR doesn’t improve in Milestone 2? What’s Plan B?
User Insights Layer Tie features to insights like: “Users struggle with MF comparison – leads to churn.”
Highlight AI/Automation Opportunities Especially in areas like Recommendation Engine or Scorecard — could mention if AI is used for personalization, ranking, etc.
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