Addressing Persona Pain Points

Relating these features back to the pain points of our personas and how are the built-in features help their individual cases:

1. Ayesha

Ayesha, a 25-year-old Client Services Coordinator, logs into the platform around 8 PM after work. She's eager to transition into product management but feels overwhelmed by the endless advice, scattered resources, and contradicting course suggestions she sees on LinkedIn and YouTube. By browsing the Discussions and Toolkits tabs, she gets a grounded, real-world view of what tools actually matter, the mindset required, and how current professionals in the field apply them. This helps her avoid decision fatigue, builds her confidence, and gives her clarity on where to begin without wasting time.

Solution

The Discussions and Toolkits tabs work together to give her a curated, community-backed experience:

• Discussions Tab → Real stories, peer advice, industry anecdotes

• Toolkits Tab → Structured breakdown of skills, tools overview, and resources needed for PM roles

Why It’s a Game-Changer

Instead of endlessly Googling or second-guessing her path, Ayesha now learns directly from women already working in PM roles. She can discover the tools they use, challenges they’ve faced, and strategies that helped them succeed in their roles. It creates a sense of direction — without the noise.

1. Meher

Pain Point Solved

Meher, a 21-year-old college student, logs in around 6 PM after classes. She’s passionate about becoming a UX designer but feels unsure about how to start building her presence, portfolio, or credibility — especially without formal training. Rather than getting lost in generic advice online, she heads to the Mentorship tab, where she browses through mentor profiles and selects someone whose background aligns with her journey. She fills out a short form with questions provided by the mentor, picks a suitable time slot from their availability, and waits for confirmation.

That mentorship call gives her a clear, realistic view of how the industry works, helps her ask focused questions, and removes the guesswork. With actionable next steps and encouragement from someone experienced, Meher no longer feels stuck or alone — and even schedules a follow-up session to stay on track.

Solution

The Mentorship Tab allows Meher to:

• Explore mentor profiles with relevant experience

• Choose based on alignment and availability

• Ask thoughtful questions through a structured pre-call process

• Get real-time advice + follow-up accountability

Why It’s a Game-Changer

Meher doesn’t just get direction — she gets connection. She finds a mentor who helps her break through self-doubt, sets concrete steps toward her first freelance gig, and becomes a trusted accountability partner. The journey feels less intimidating and a lot more personal.